Consumer-Focused Marketing

Is your marketing all about your consumers' needs, or all about your company's offerings? How do you let your consumers tell you what their problem is?

Communication Effectiveness

Are you giving each of your customer types the right information, at the right time in their research process on your website?

Conversion Effectiveness

Are you making it easy for your visitors to buy from you (convert) at the exact moment that they have all the info they need?

Our Team

Julie Marjorie Thorner
Founder, WillowWorks, Inc.

Julie Thorner has over 18 years of experience within the consumer goods, professional services, high tech, retail, and outdoor recreation industries. Her key successes include the strategic marketing turnaround of a $12MM outdoor adventure company; the turnaround of $1.2MM market research firm, development of a $3.0MM outdoor retail start-up; and managing inventory for a $60MM retail department. Past clients include Gillette, M&M Mars, Aramark, and Wild Oats.

Julie has an MBA from Washington University in St. Louis in Finance and Marketing (Phi Beta Gamma) and an AB from Duke University (Phi Beta Kappa and Magna Cum Laude). She's also a Phillips Exeter Academy Honors graduate.

Costa Rica: Waterfall hike from Rios Tropicales rainforest lodge

Costa Rica: Waterfall hike from Rios Tropicales rainforest lodge

Julie and her two sons specialize in experiential market research year-round for outdoor recreation and active family getaways. You can read about some of our experiences and traveling tips in our Adventure Family blog.

There's a world wanting to be explored, let's get out there!