Consumer-Focused Marketing
Is your marketing all about your consumers' needs, or all about your company's offerings? How do you let your consumers tell you what their problem is?
Communication Effectiveness
Are you giving each of your customer types the right information, at the right time in their research process on your website?
Conversion Effectiveness
Are you making it easy for your visitors to buy from you (convert) at the exact moment that they have all the info they need?
