Portfolio

Here is a short list and description our past and current marketing and business projects. Click on the links for actual work examples of sites, blogs, content, brochures, etc.

You can also find these clients on Facebook. And Twitter. And Blogs. And in your Email, but only if you have given us permission.


WillowWorks' Work.

(Try saying that 3 times fast.)

Websites:  Strategy, Redesign/Design, Content, Conversions, Content Management Systems, Search Engine Optimization, Performance Tracking


  • Idaho Afloat: Led development of completely new site for new owners of existing small river rafting outfitter; content, SEO, site architecture, CMS selection and training,
  • Northern Outdoors: 2008 launched completely new site with fresh brand identity, design, comprehensive content, online reservations, site architecture, site features and functionality, content and CMS. Ongoing management of site.
  • Man of Rubber:  Under development- new robust, expanded ecommerce site
  • Rios Tropicales:  Text content, navigation structure, SEO
  • Yellow Rose Realty: updated brand identity, website content, and conversion tools and tracking.

Email Marketing: Third party application management, email campaign management, strategy, writing, performance tracking.

WillowWorks is a reseller agency of ExactTarget email marketing software.
  • Endless River Adventures
  • Northern Outdoors
  • Noah's Ark
  • Class Vi-Mountain River
  • Rafting in the Smokies
  • Rios Tropicales
  • Idaho Afloat
  • Rivermen
  • Yellow Rose Realty

Blogging: Strategy, Content Plans, Content, Blog Software and Support

WillowWorks is a reseller agency of Compendium Blogware

Marketing Strategy, Planning, Management, Execution:

  • Northern Outdoors: complete outsourced marketing partner - summer brochure development, online and offline ads, adwords review and collaboration, social networking campaigns, weekly radio journals, TV/online campaigns, email newsletters, marketing strategy and performance tracking
  • Rios Tropicales: Geotourism marketing strategy & initiatives (see below); Under development: brochure development, adwords management, SEO
  • Yellow Rose Realty: online and offline ads, adwords management, brochure development, branding identity, enewsletters, marketing strategy and performance tracking
  • RBH Designs: Adwords management, marketing advisor

Geotourism Marketing


Strategic Business Planning

Conference Seminars/Speaking Engagements