Consumer-Focused Marketing

Is your marketing all about your consumers' needs, or all about your company's offerings? How do you let your consumers tell you what their problem is?

Communication Effectiveness

Are you giving each of your customer types the right information, at the right time in their research process on your website?

Conversion Effectiveness

Are you making it easy for your visitors to buy from you (convert) at the exact moment that they have all the info they need?

Business Strategy and Integrated Marketing Services

WillowWorks offers business strategy and integrated marketing services to small and medium-sized businesses and organizations. We are your partner focused on your business success. We specialize in the adventure recreation and travel & tourism industries.

Our services include:

Integrated Marketing:

Strategic Marketing Plans and Templates
Marketing Budget Templates
Integrated Marketing Review and Needs Assessment
Marketing Campaign Development, Execution, and Measurement (online and offline)
Current Advertising Review and High Impact Ad Campaign Development Checklist
Website Communication and Conversion Effectiveness Review and High Impact Website Checklist
Website Page Content Development: for SEO and Sales Conversion
Organization Positioning and Branding Updates
Blog Marketing Services
Paid Search Advertising and Campaign Management
Website Design and Development
Search Engine Optimization Consulting and Execution
Creative Graphic Design for Print and Online Materials
Website Development and Content Management
Marketing Workshops for associations, business organizations, schools and non-profits.

Management and Operations

Strategic Business Plans: including startups and established companies/organizations evolving to address changing economic and market needs
Current Operations Needs Assessment
Effective Business Structure for Growing Companies
Business Process Performance Assessment
Company Exit Strategies

Financial Performance

Financial Pro-Formas
Strategic Pricing of Products and Services

Retail Planning

Inventory Planning and Control: Review and Needs Assessment
Bottom-up Inventory Planning